PropertyPal and Propertynews, Northern Ireland’s two main house sales websites, are to merge.
The two brands will continue to operate separately under joint ownership.
Propertynews was originally a property magazine which went online in 2000 while PropertyPal was launched in 2007.
The merger will see Propertynews’ owner, GCD Technologies, become a shareholder in PropertyPal Ltd.
Its Managing Director, Andrew Gough, will join PropertyPal’s Board of Directors while PropertyPal’s chief executive, Jordan Buchanan will lead the merged company.
He said: “By combining our resources and expertise, we will deliver more efficient, cost-effective, and user-friendly platforms.
“We look forward to working closely with our agents and stakeholders during this exciting transition and beyond.”
Earlier this year some estate agents launched a boycott of PropertyPal after it announced a new system for charging for listings.
They later returned to the platform after getting assurances that the company would be more transparent about any planned changes.