{"id":26309,"date":"2024-01-19T02:03:15","date_gmt":"2024-01-19T02:03:15","guid":{"rendered":"https:\/\/kede.com.br\/news\/the-agency-unfiltered-shows-influencers-are-normal-people\/"},"modified":"2024-01-19T02:03:16","modified_gmt":"2024-01-19T02:03:16","slug":"the-agency-unfiltered-shows-influencers-are-normal-people","status":"publish","type":"post","link":"https:\/\/kede.com.br\/news\/the-agency-unfiltered-shows-influencers-are-normal-people\/","title":{"rendered":"&#8216;The Agency: Unfiltered shows influencers are normal people&#8217;"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The women launched the agency from Kirsten&#8217;s living room in February 2020. About 50% of their work is focused on social media for brands, while the other half is about managing influencers. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">They now have 20 influencers on their books &#8211; from models to content creators &#8211; and last year doubled their turnover to \u00a31m. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Among their clients is Glasgow-based Abbie Blyth, an influencer whose clothing brand, BLY, fell victim to an online scammer. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The business was only saved when Amy and Kirsten, 31, agreed to invest in it,&#8221; she said. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;I had literally said to my mum and dad a couple of days before that \u2018that\u2019s it, we\u2019re done, and I just want everyone to appreciate that and don\u2019t speak to me about it, I\u2019m settled on my decision that BLY is over&#8217;,&#8221; Abbie said. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;I never ever thought the girls would do that. It never crossed my mind that anyone would do that. I would probably say that was my happiest moment last year.&#8221;<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.co.uk\/news\/articles\/cpdle5xnxklo?at_medium=RSS&#038;at_campaign=KARANGA\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The women launched the agency from Kirsten&#8217;s living room in February 2020. About 50% of their work is focused on social media for brands, while the other half is about managing influencers. They now have 20 influencers on their books &#8211; from models to content creators &#8211; and last year doubled their turnover to \u00a31m. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[49],"tags":[4081,1698,446,70,1779,11568],"_links":{"self":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts\/26309"}],"collection":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/comments?post=26309"}],"version-history":[{"count":1,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts\/26309\/revisions"}],"predecessor-version":[{"id":26311,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts\/26309\/revisions\/26311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/media\/26310"}],"wp:attachment":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/media?parent=26309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/categories?post=26309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/tags?post=26309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}