{"id":37757,"date":"2024-07-03T02:21:39","date_gmt":"2024-07-03T02:21:39","guid":{"rendered":"https:\/\/kede.com.br\/news\/how-microsoft-and-nvidia-bet-correctly-to-leapfrog-apple\/"},"modified":"2024-07-03T02:21:40","modified_gmt":"2024-07-03T02:21:40","slug":"how-microsoft-and-nvidia-bet-correctly-to-leapfrog-apple","status":"publish","type":"post","link":"https:\/\/kede.com.br\/news\/how-microsoft-and-nvidia-bet-correctly-to-leapfrog-apple\/","title":{"rendered":"How Microsoft and Nvidia bet correctly to leapfrog Apple"},"content":{"rendered":"


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By\u00a0Zoe Kleinman,\u00a0<\/span>Technology editor<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\"GettyGetty Images<\/span><\/div>\n<\/div>\n

Under Jensen Huang’s leadership Nvidia has seen its share price soar<\/figcaption><\/p>\n<\/figure>\n
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Life comes at you fast.<\/b><\/p>\n

Last month, AI chip giant Nvidia briefly became the world\u2019s richest company, overtaking Microsoft, which had in turn risen above Apple.<\/p>\n

When this news was mentioned on stage at a tech industry event I attended in Copenhagen, there was spontaneous applause from the audience.<\/p>\n

As I write, Nvidia is now back in second place, after a fall in its share price took its combined value down to $3tn (\u00a32.4tn) compared with $3.4tn for Microsoft.<\/p>\n

Two things have propelled these two US tech titans to such a dizzying pinnacle: AI and foresight.<\/p>\n

Microsoft started investing in OpenAI, the creator of popular AI chatbot ChatGPT, back in 2019. Meanwhile, Nvidia boss Jensen Huang pushed his company towards AI chip development many years before generative AI exploded onto the scene.<\/p>\n

Both firms took a long-term bet on the current AI boom \u2013 and so far, it\u2019s paid off, leaving former top-dog Apple trailing in their wake. But how long will it last?<\/p>\n<\/div>\n

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This year\u2019s London Tech Week, an annual event for the UK tech scene, may as well have been called London AI Week. The letters AI were emblazoned on every stand, and uttered in every speech.<\/p>\n

I bumped into Anne Boden, the founder of Starling Bank, a significant fintech disruptor. She was buzzing with excitement.<\/p>\n

\u201cWe thought we knew who the winners and losers were [in tech],\u201d she told me. \u201cBut with AI, we are throwing the dice again\u201d.<\/p>\n

She believes she\u2019s watching the AI revolution re-landscape the tech sector, and she wants to dive back in.<\/p>\n

That same week I also popped along to Founders Forum, an annual gathering of around 250 high-level entrepreneurs and investors. Some serious money, in other words. It\u2019s a confidential event, but I don\u2019t think I\u2019ll get into too much trouble for saying that much of the chat there was also centred around AI.<\/p>\n

A few days after that, a headline in the Financial Times caught my eye. \u201cMost stocks hyped as winners from AI boom have fallen this year,\u201d<\/a> it read, claiming that more than half of the stocks in Citigroup\u2019s \u201cAI winners basket\u201d had fallen in value in 2024.<\/p>\n

Life comes at you fast indeed.<\/p>\n<\/div>\n

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Anne Boden says that AI has completely shaken up the tech sector<\/figcaption><\/p>\n<\/figure>\n
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\u201cGiven how high valuations have leapt for tech companies, missteps ahead could cause big wobbles in share prices,\u201d warns Susannah Streeter, head of money and markets at the investment firm Hargreaves Lansdown.<\/p>\n

\u201cJust like the dot.com bubble, over-enthusiasm risks spilling over into disappointment.\u201d<\/p>\n

In 2023 you\u2019d have been forgiven for thinking that anything with the acronym AI in it was guaranteed to open up a lucrative seam of funding, with investment dollars flooding into all things AI.<\/p>\n

My friend Saurabh Dayal, who is based in Scotland, identifies AI projects for his investment firm to potentially collaborate on. <\/p>\n

He said he soon grew tired of misleading pitches.<\/p>\n

\u201cI spend a lot of time saying \u2018\u2026 but that\u2019s not AI\u2019,\u201d he tells me.<\/p>\n

It seems both investors and clients are finally growing wiser to the term AI, and, as a result, more picky.<\/p>\n<\/div>\n

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Speaking to the FT, Citi\u2019s Stuart Kaiser said that while AI remained a big theme in the world of stocks and shares, \u201cjust saying AI 15 times isn\u2019t going to cut it anymore\u201d.<\/a><\/p>\n

In addition, there is increased awareness of current generative AI products not exactly living up to their own hype. Inaccuracies,<\/a> misinformation, displays of bias, copyright infringements and some content that\u2019s just plain weird.<\/p>\n

And early AI-enabled physical devices like the Rabbit R1<\/a> and Humane Pin have received bad reviews.<\/p>\n

\u201cWe\u2019re seeing the market around generative AI mature a little right now \u2013 early experiments set a lot of grand expectations, but when the rubber hit the road there were too many unexpected outcomes,\u201d says Chris Weston, chief digital and information officer of the tech service firm Jumar.<\/p>\n

\u201cBusinesses have a lot of value tied up in goodwill \u2013 the trust and comfort that their clients have in their services. Introducing ungovernable chatbots is a step too far for many right now.\u201d<\/p>\n

Tech analyst Paolo Pescatore agrees that the pressure is on for AI firms to deliver on their promises. \u201cThe bubble will burst the moment one of the giants fails to show any meaningful growth from AI,\u201d he says.<\/p>\n

But he does not believe that is going to happen any time soon.<\/p>\n

\u201cEveryone is still jostling for position, and all companies are pinning their strategies on AI,\u201d he adds.<\/p>\n

\u201cAll the players are ramping up their activities, increasing spend and claiming early successes.\u201d<\/p>\n<\/div>\n

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\"GettyGetty Images<\/span><\/div>\n<\/div>\n

ChatGPT is the AI app that has really caught the public’s attention <\/figcaption><\/p>\n<\/figure>\n
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There\u2019s another reason why the AI bubble might pop. It\u2019s got nothing to do with the quality of the products or their market value. It\u2019s whether the planet itself can afford it.<\/p>\n

A study published last year predicted that the AI industry could consume the same amount of energy of a country the size of the Netherlands<\/a> by 2027 if growth continues at its current rate.<\/p>\n

I interviewed Prof Kate Crawford from the University of Southern California for the BBC\u2019s Tech Life podcast, and she told me that worrying about the amount of electricity, energy and water required to power AI kept her awake at night. <\/a><\/p>\n

Dr Sasha Luccioni from the machine-learning firm Hugging Face is also concerned.<\/p>\n

\u201cThere\u2019s simply not enough renewable energy to power AI right now \u2013 most of that bubble is fuelled by oil and gas,\u201d she says.<\/p>\n

The hope is that the tech could be used to identify sustainability solutions, like for example the secret of nuclear fusion, the way in which the sun gets its energy. But that hasn\u2019t happened yet, and in the meantime, \u201cAI systems put a huge strain on energy grids that are already under immense strain,\u201d adds Dr Luccioni.<\/p>\n

With so much uncertainty, few should bet against another shake-up among the world’s richest firms. But currently, Apple has a fight on its hands to catch up with Microsoft and Nvidia in the AI race.<\/p>\n<\/div>\n<\/div>\n


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