{"id":38267,"date":"2024-07-11T02:30:21","date_gmt":"2024-07-11T02:30:21","guid":{"rendered":"https:\/\/kede.com.br\/news\/will-k-pops-ai-experiment-pay-off\/"},"modified":"2024-07-11T02:30:23","modified_gmt":"2024-07-11T02:30:23","slug":"will-k-pops-ai-experiment-pay-off","status":"publish","type":"post","link":"https:\/\/kede.com.br\/news\/will-k-pops-ai-experiment-pay-off\/","title":{"rendered":"Will K-pop&#8217;s AI experiment pay off?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<div data-component=\"byline-block\" class=\"sc-43e6b7ba-0 bWSguZ\">\n<div data-testid=\"byline\" class=\"sc-1d2e900b-0 fhxEhT\">\n<div class=\"sc-1d2e900b-1 gwgaEc\">\n<p><time class=\"sc-1d2e900b-10 WPunI\">2 hours ago<\/time><\/p>\n<div class=\"sc-1d2e900b-2 bDFePy\">\n<p><span data-testid=\"byline-name\" class=\"sc-1d2e900b-6 hhBctz\">By\u00a0<!-- -->Megan Lawton<!-- -->,\u00a0<!-- --><\/span><span class=\"sc-1d2e900b-7 jbvpvO\">Business reporter<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<figure>\n<div data-component=\"image-block\" class=\"sc-43e6b7ba-0 loyNYl\">\n<div data-testid=\"hero-image\" class=\"sc-13b8515c-1 bbjeKz\"><img sizes=\"(min-width: 1280px) 50vw, (min-width: 1008px) 66vw, 96vw\" srcset=\"https:\/\/ichef.bbci.co.uk\/news\/240\/cpsprodpb\/f8df\/live\/fe65bc20-3de5-11ef-86bf-f580f212694c.jpg.webp 240w,https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/f8df\/live\/fe65bc20-3de5-11ef-86bf-f580f212694c.jpg.webp 320w,https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/f8df\/live\/fe65bc20-3de5-11ef-86bf-f580f212694c.jpg.webp 480w,https:\/\/ichef.bbci.co.uk\/news\/640\/cpsprodpb\/f8df\/live\/fe65bc20-3de5-11ef-86bf-f580f212694c.jpg.webp 640w,https:\/\/ichef.bbci.co.uk\/news\/800\/cpsprodpb\/f8df\/live\/fe65bc20-3de5-11ef-86bf-f580f212694c.jpg.webp 800w,https:\/\/ichef.bbci.co.uk\/news\/1024\/cpsprodpb\/f8df\/live\/fe65bc20-3de5-11ef-86bf-f580f212694c.jpg.webp 1024w,https:\/\/ichef.bbci.co.uk\/news\/1536\/cpsprodpb\/f8df\/live\/fe65bc20-3de5-11ef-86bf-f580f212694c.jpg.webp 1536w\" src=\"https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/f8df\/live\/fe65bc20-3de5-11ef-86bf-f580f212694c.jpg.webp\" loading=\"eager\" alt=\"Getty Images Members of the K-pop band Seventeen stand in a line\" class=\"sc-13b8515c-0 hbOWRP\"\/><span class=\"sc-13b8515c-2 iuvLSH\">Getty Images<\/span><\/div>\n<\/div>\n<p><figcaption class=\"sc-8353772e-0 cvNhQw\">K-pop band Seventeen are now using AI, admits member Woozi, who is standing third from the right<!-- --><\/figcaption><\/p>\n<\/figure>\n<div data-component=\"text-block\" class=\"sc-43e6b7ba-0 bWSguZ\">\n<p class=\"sc-eb7bd5f6-0 fYAfXe\"><b id=\"there&#x2019;s-an-issue-dividing-k-pop-fans-right-now---artificial-intelligence.\" class=\"sc-7dcfb11b-0 kVRnKf\">There\u2019s an issue dividing K-pop fans right now &#8211; artificial intelligence.<!-- --><\/b><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Several of the genre\u2019s biggest stars have now used the technology to create music videos and write lyrics, including boy band Seventeen.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Last year the South Korean group sold around 16 million albums, making them one of the most successful K-pop acts in history. But it\u2019s their most recent album and single, Maestro, that\u2019s got people talking.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">The music video features an AI-generated scene, and the record might well include AI-generated lyrics too. At the launch of the album in Seoul, one of the band members, Woozi, <!-- --><a target=\"_blank\" href=\"https:\/\/www.filmfare.com\/news\/hollywood\/woozi-on-using-ai-for-maestro-from-seventeens-new-album-17-is-right-here-65711.html\" class=\"sc-c9299ecf-0 bZUiKB\" rel=\"noopener\">told reporters<!-- --><\/a> he was &#8220;experimenting&#8221; with AI when songwriting.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">\u201cWe practised making songs with AI, as we want to develop along with technology rather than complain about it,&#8221; he said.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">&#8220;This is a technological development that we have to leverage, not just be dissatisfied with. I practised using AI and tried to look for the pros and cons.\u201d<!-- --><\/p>\n<\/div>\n<div data-component=\"text-block\" class=\"sc-43e6b7ba-0 bWSguZ\">\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">On K-pop discussion pages, fans were torn, with some saying more regulations need to be in place before the technology becomes normalised.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Others were more open to it, including super fan Ashley Peralta. &#8220;If AI can help an artist overcome creative blocks, then that\u2019s OK with me,&#8221; says the 26-year-old.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Her worry though, is that a whole album of AI generated lyrics means fans will lose touch with their favourite musicians.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">&#8220;I love it when music is a reflection of an artist and their emotions,&#8221; she says. &#8220;K-pop artists are much more respected when they\u2019re hands on with choreographing, lyric writing and composing, because you get a piece of their thoughts and feelings.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">&#8220;AI can take away that crucial component that connects fans to the artists.&#8221;<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Ashley presents Spill the Soju, a K-pop fan podcast, with her best friend Chelsea Toledo. Chelsea admires Seventeen for being a self-producing group, which means they write their own songs and choreograph them too, but she\u2019s worried about AI having an impact on that reputation.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">\u201cIf they were to put out an album that\u2019s full of lyrics they hadn\u2019t personally written, I don\u2019t know if it would feel like Seventeen any more and fans want music that is authentically them\u201d.<!-- --><\/p>\n<\/div>\n<figure>\n<div data-component=\"image-block\" class=\"sc-43e6b7ba-0 dOZXmm\">\n<div data-testid=\"image\" class=\"sc-13b8515c-1 bbjeKz\"><img src=\"https:\/\/www.bbc.com\/bbcx\/grey-placeholder.png\" class=\"sc-13b8515c-0 WTpgI hide-when-no-script\"\/><img sizes=\"(min-width: 1280px) 50vw, (min-width: 1008px) 66vw, 96vw\" srcset=\"https:\/\/ichef.bbci.co.uk\/news\/240\/cpsprodpb\/9177\/live\/f71bf900-3de7-11ef-8041-0f2c122d2b54.png.webp 240w,https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/9177\/live\/f71bf900-3de7-11ef-8041-0f2c122d2b54.png.webp 320w,https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/9177\/live\/f71bf900-3de7-11ef-8041-0f2c122d2b54.png.webp 480w,https:\/\/ichef.bbci.co.uk\/news\/640\/cpsprodpb\/9177\/live\/f71bf900-3de7-11ef-8041-0f2c122d2b54.png.webp 640w,https:\/\/ichef.bbci.co.uk\/news\/800\/cpsprodpb\/9177\/live\/f71bf900-3de7-11ef-8041-0f2c122d2b54.png.webp 800w,https:\/\/ichef.bbci.co.uk\/news\/1024\/cpsprodpb\/9177\/live\/f71bf900-3de7-11ef-8041-0f2c122d2b54.png.webp 1024w,https:\/\/ichef.bbci.co.uk\/news\/1536\/cpsprodpb\/9177\/live\/f71bf900-3de7-11ef-8041-0f2c122d2b54.png.webp 1536w\" src=\"https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/9177\/live\/f71bf900-3de7-11ef-8041-0f2c122d2b54.png.webp\" loading=\"lazy\" alt=\"Ashley Peralta Ashley Peralta (left) and her friend Chelsea Toledo\" class=\"sc-13b8515c-0 hbOWRP\"\/><span class=\"sc-13b8515c-2 iuvLSH\">Ashley Peralta<\/span><\/div>\n<\/div>\n<p><figcaption class=\"sc-8353772e-0 cvNhQw\">Ashley Peralta (left) and her friend Chelsea Toledo make a K-pop podcast<!-- --><\/figcaption><\/p>\n<\/figure>\n<div data-component=\"text-block\" class=\"sc-43e6b7ba-0 bWSguZ\">\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">For those working in K-Pop production, it\u2019s no surprise that artists are embracing new technologies.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Chris Nairn is a producer, composer and songwriter working under the name Azodi. Over the past 12 years he\u2019s written songs for K-pop artists including Kim Woojin and leading agency SM Entertainment.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Working with K-pop stars means Chris, who lives in Brighton, has spent a lot of time in South Korea, whose music industry he describes as progressive.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">\u201cWhat I&#8217;ve learned by hanging out in Seoul is that Koreans are big on innovation, and they&#8217;re very big on \u2018what&#8217;s the next thing?\u2019, and asking, \u2018how can we be one step ahead?\u2019 It really hit me when I was there,\u201d he says.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">\u201cSo, to me, it&#8217;s no surprise that they&#8217;re implementing AI in lyric writing, it&#8217;s about keeping up with technology.\u201d<!-- --><\/p>\n<\/div>\n<figure>\n<div data-component=\"image-block\" class=\"sc-43e6b7ba-0 dOZXmm\">\n<div data-testid=\"image\" class=\"sc-13b8515c-1 bbjeKz\"><img src=\"https:\/\/www.bbc.com\/bbcx\/grey-placeholder.png\" class=\"sc-13b8515c-0 WTpgI hide-when-no-script\"\/><img sizes=\"(min-width: 1280px) 50vw, (min-width: 1008px) 66vw, 96vw\" srcset=\"https:\/\/ichef.bbci.co.uk\/news\/240\/cpsprodpb\/0ad7\/live\/2cfedff0-3de9-11ef-8041-0f2c122d2b54.jpg.webp 240w,https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/0ad7\/live\/2cfedff0-3de9-11ef-8041-0f2c122d2b54.jpg.webp 320w,https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/0ad7\/live\/2cfedff0-3de9-11ef-8041-0f2c122d2b54.jpg.webp 480w,https:\/\/ichef.bbci.co.uk\/news\/640\/cpsprodpb\/0ad7\/live\/2cfedff0-3de9-11ef-8041-0f2c122d2b54.jpg.webp 640w,https:\/\/ichef.bbci.co.uk\/news\/800\/cpsprodpb\/0ad7\/live\/2cfedff0-3de9-11ef-8041-0f2c122d2b54.jpg.webp 800w,https:\/\/ichef.bbci.co.uk\/news\/1024\/cpsprodpb\/0ad7\/live\/2cfedff0-3de9-11ef-8041-0f2c122d2b54.jpg.webp 1024w,https:\/\/ichef.bbci.co.uk\/news\/1536\/cpsprodpb\/0ad7\/live\/2cfedff0-3de9-11ef-8041-0f2c122d2b54.jpg.webp 1536w\" src=\"https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/0ad7\/live\/2cfedff0-3de9-11ef-8041-0f2c122d2b54.jpg.webp\" loading=\"lazy\" alt=\"Chris Nairn  Chris Nairn \" class=\"sc-13b8515c-0 hbOWRP\"\/><span class=\"sc-13b8515c-2 iuvLSH\">Chris Nairn <\/span><\/div>\n<\/div>\n<p><figcaption class=\"sc-8353772e-0 cvNhQw\">Chris Nairn says that K-pop bands generally like to keep up with technology<!-- --><\/figcaption><\/p>\n<\/figure>\n<div data-component=\"text-block\" class=\"sc-43e6b7ba-0 bWSguZ\">\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Is AI the future of K-pop? Chris isn\u2019t so sure. As someone who experiments with AI lyric generators, he doesn\u2019t feel the lyrics are strong enough for top artists.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">\u201cAI is putting out fairly good quality stuff, but when you&#8217;re at the top tier of the songwriting game, generally, people who do best have innovated and created something brand new. AI works by taking what\u2019s already been uploaded and therefore can\u2019t innovate by itself.\u201d<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">If anything, Chris predicts AI in K-pop will increase the demand for more personal songs.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">&#8220;There&#8217;s going to be pressure from fans to hear lyrics that are from the artist&#8217;s heart, and therefore sound different to any songs made using AI\u201d.<!-- --><\/p>\n<\/div>\n<div data-component=\"text-block\" class=\"sc-43e6b7ba-0 bWSguZ\">\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Seventeen aren\u2019t the only K-pop  band experimenting with AI. Girl group Aespa, who have several AI members as well as human ones, also used the technology in their latest music video. Supernova features generated scenes where the faces of band members remain still as only their mouths move.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Podcaster and super-fan Chelsea says it &#8220;triggered&#8221; a lot of people.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">\u201cK-pop is known for amazing production and editing, so having whole scenes made of AI takes away the charm,&#8221; she adds.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Chelsea also worries about artists not getting the right credit. \u201cWith AI in videos it\u2019s harder to know if someone\u2019s original artwork has been stolen, it\u2019s a really touchy subject\u201d.<!-- --><\/p>\n<\/div>\n<figure>\n<div data-component=\"image-block\" class=\"sc-43e6b7ba-0 dOZXmm\">\n<div data-testid=\"image\" class=\"sc-13b8515c-1 bbjeKz\"><img src=\"https:\/\/www.bbc.com\/bbcx\/grey-placeholder.png\" class=\"sc-13b8515c-0 WTpgI hide-when-no-script\"\/><img sizes=\"(min-width: 1280px) 50vw, (min-width: 1008px) 66vw, 96vw\" srcset=\"https:\/\/ichef.bbci.co.uk\/news\/240\/cpsprodpb\/2731\/live\/8ebd0000-3de9-11ef-8041-0f2c122d2b54.jpg.webp 240w,https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/2731\/live\/8ebd0000-3de9-11ef-8041-0f2c122d2b54.jpg.webp 320w,https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/2731\/live\/8ebd0000-3de9-11ef-8041-0f2c122d2b54.jpg.webp 480w,https:\/\/ichef.bbci.co.uk\/news\/640\/cpsprodpb\/2731\/live\/8ebd0000-3de9-11ef-8041-0f2c122d2b54.jpg.webp 640w,https:\/\/ichef.bbci.co.uk\/news\/800\/cpsprodpb\/2731\/live\/8ebd0000-3de9-11ef-8041-0f2c122d2b54.jpg.webp 800w,https:\/\/ichef.bbci.co.uk\/news\/1024\/cpsprodpb\/2731\/live\/8ebd0000-3de9-11ef-8041-0f2c122d2b54.jpg.webp 1024w,https:\/\/ichef.bbci.co.uk\/news\/1536\/cpsprodpb\/2731\/live\/8ebd0000-3de9-11ef-8041-0f2c122d2b54.jpg.webp 1536w\" src=\"https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/2731\/live\/8ebd0000-3de9-11ef-8041-0f2c122d2b54.jpg.webp\" loading=\"lazy\" alt=\"Getty Images Girl group Aespa\" class=\"sc-13b8515c-0 hbOWRP\"\/><span class=\"sc-13b8515c-2 iuvLSH\">Getty Images<\/span><\/div>\n<\/div>\n<p><figcaption class=\"sc-8353772e-0 cvNhQw\">K-pop girl group Aespa are also experimenting with AI<!-- --><\/figcaption><\/p>\n<\/figure>\n<div data-component=\"text-block\" class=\"sc-43e6b7ba-0 bWSguZ\">\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Arpita Adhya is a music journalist and self-titled K-pop superfan. She believes the use of AI in the industry is demonstrative of the pressure artists are under to create new content.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">\u201cMost recording artists will put out an album every two years, but K-pop groups are pushing out albums every six to eight months, because there\u2019s so much hype around them.\u201d<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">She also believes AI has been normalised in the industry, with the introduction of AI covers which have exploded on YouTube. The cover tracks are created by fans and use technology to mimic another artist&#8217;s voice.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">It&#8217;s this kind of trend that Arpita would like to see regulated, something western artists are calling for too.<!-- --><\/p>\n<\/div>\n<div data-component=\"text-block\" class=\"sc-43e6b7ba-0 bWSguZ\">\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Just last month megastars including Billie Eilish and Nicki Minaj wrote <!-- --><a target=\"_self\" href=\"https:\/\/www.bbc.co.uk\/news\/technology-68717863\" class=\"sc-c9299ecf-0 bZUiKB\" rel=\"noopener\">an open letter<!-- --><\/a> calling for the &#8220;predatory&#8221; use of AI in the music industry to be stopped.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">They called on tech firms to pledge not to develop AI music-generation tools &#8220;that undermine or replace the human artistry of songwriters and artists, or deny us fair compensation for our work&#8221;.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">For Arpita, a lack of regulations means fans feel an obligation to regulate what is and isn\u2019t OK.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">\u201cWhilst there are no clear guidelines on how much artists can and can\u2019t use AI, we have the struggle of making boundaries ourselves, and always asking \u2018what is right and wrong?\u2019\u201d<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Thankfully she feels K-pop artists are aware of public opinion and hopes there will be change.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">\u201cThe fans are the biggest part and they have a lot of influence over artists. Groups are always keen to learn and listen, and if Seventeen and Aespa realise they are hurting their fans, they will hopefully address that.\u201d<!-- --><\/p>\n<\/div>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.com\/news\/articles\/c4ngr3r0914o\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2 hours ago By\u00a0Megan Lawton,\u00a0Business reporter Getty Images K-pop band Seventeen are now using AI, admits member Woozi, who is standing third from the right There\u2019s an issue dividing K-pop fans right now &#8211; artificial intelligence. Several of the genre\u2019s biggest stars have now used the technology to create music videos and write lyrics, including [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[4712,14264,932],"_links":{"self":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts\/38267"}],"collection":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/comments?post=38267"}],"version-history":[{"count":1,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts\/38267\/revisions"}],"predecessor-version":[{"id":38269,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts\/38267\/revisions\/38269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/media\/38268"}],"wp:attachment":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/media?parent=38267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/categories?post=38267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/tags?post=38267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}