{"id":4488,"date":"2022-09-12T10:38:11","date_gmt":"2022-09-12T10:38:11","guid":{"rendered":"https:\/\/kede.com.br\/news\/coronavirus-how-the-advertising-industry-is-changing\/"},"modified":"2022-09-12T10:38:12","modified_gmt":"2022-09-12T10:38:12","slug":"coronavirus-how-the-advertising-industry-is-changing","status":"publish","type":"post","link":"https:\/\/kede.com.br\/news\/coronavirus-how-the-advertising-industry-is-changing\/","title":{"rendered":"Coronavirus: How the advertising industry is changing"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"ssrcss-1q0x1qg-Paragraph eq5iqo00\">So some businesses will always maintain advertising, no matter how bad things get, as Prof Lambrecht explains. &#8220;During the 2008 recession, Procter and Gamble and other similar companies kept their advertising constant. Firms try to stay in the consumer&#8217;s mind, even if consumer spending falls. It pays to keep your brand in the consumer&#8217;s eye.&#8221;<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.co.uk\/news\/business-52806115?at_medium=RSS&#038;at_campaign=KARANGA\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So some businesses will always maintain advertising, no matter how bad things get, as Prof Lambrecht explains. &#8220;During the 2008 recession, Procter and Gamble and other similar companies kept their advertising constant. Firms try to stay in the consumer&#8217;s mind, even if consumer spending falls. It pays to keep your brand in the consumer&#8217;s eye.&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[55],"tags":[3051,460,69,559],"_links":{"self":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts\/4488"}],"collection":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/comments?post=4488"}],"version-history":[{"count":1,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts\/4488\/revisions"}],"predecessor-version":[{"id":4490,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts\/4488\/revisions\/4490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/media\/4489"}],"wp:attachment":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/media?parent=4488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/categories?post=4488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/tags?post=4488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}