{"id":49909,"date":"2025-03-01T11:42:35","date_gmt":"2025-03-01T11:42:35","guid":{"rendered":"https:\/\/kede.com.br\/news\/dragons-den-soap-business-investment-would-have-made-dad-proud\/"},"modified":"2025-03-01T11:42:37","modified_gmt":"2025-03-01T11:42:37","slug":"dragons-den-soap-business-investment-would-have-made-dad-proud","status":"publish","type":"post","link":"https:\/\/kede.com.br\/news\/dragons-den-soap-business-investment-would-have-made-dad-proud\/","title":{"rendered":"Dragons&#8217; Den soap business investment would have made dad proud"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-component=\"text-block\">\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">A woman who secured \u00a350,000 for a stake in her hard soap dispenser business on BBC&#8217;s Dragons&#8217; Den has said her late father would have been &#8220;absolutely bursting with pride&#8221; at her success.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Lisa Hicks revealed she was offered the opportunity to record the episode at another time with the show&#8217;s five investors or &#8220;dragons&#8221; as it followed his recent death.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">But she said postponing would have made him &#8220;cross&#8221; owing to &#8220;my dad&#8217;s work ethic&#8221;.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">&#8220;It was a really tough, really challenging thing to do. But, having experienced the loss of&#8230; my dearly beloved dad, walking into five dragons felt somewhat easier to be honest,&#8221; she said. <!-- --><\/p>\n<\/div>\n<div data-component=\"text-block\">\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Founder Ms Hicks&#8217; business idea came about while at home with her three children during <!-- --><a target=\"_self\" href=\"https:\/\/www.bbc.co.uk\/news\/uk-52012432\" class=\"sc-c9299ecf-0 beIoQm\" rel=\"noopener\">lockdown in March 2020<!-- --><\/a> as she had wanted to reduce single-use plastics, especially soap bottles, in their every day life.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">&#8220;I made lots of changes around the house for more eco-friendly alternatives, but one area we really struggled with was solid [soap] bars for hand, hair and body washing. <!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">&#8220;Nobody wanted to share the bar, and it was really impractical.&#8221;<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">From that she created Monmouthshire-based SNOAP and her pitch with husband Antony started a bidding war with the show&#8217;s entrepreneurs all wanting to invest.<!-- --><\/p>\n<\/div>\n<div data-component=\"text-block\">\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">The couple eventually accepted \u00a350,000 for a 7.5% stake with a joint bid from &#8220;dragons&#8221; Peter Jones and Deborah Meaden.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Speaking to <!-- --><a target=\"_self\" href=\"https:\/\/www.bbc.co.uk\/sounds\/play\/m0028h35\" class=\"sc-c9299ecf-0 beIoQm\" rel=\"noopener\">BBC Radio Wales Breakfast<!-- --><\/a> Ms Hicks said her father would have been &#8220;absolutely bursting with pride&#8221; at her success but would have had a strong opinion if she had postponed the pitch following his death.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">&#8220;If he had thought he had stopped me doing something that could benefit myself my family, I have three children&#8230; he would have been cross,&#8221; she said.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">&#8220;My dad&#8217;s work ethic and my mother&#8217;s actually is very, very strong, and their belief in me is very strong as well.&#8221;<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">She said business had been &#8220;just insane in the best possible way&#8221; since the show was broadcast on Thursday, with interest from as far afield as Australia.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">&#8220;We had people even turn up at the office to collect their orders yesterday, having driven up from Newport and so on,&#8221; she said.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">&#8220;So it&#8217;s been absolutely&#8230; overwhelmingly amazing.&#8221;<!-- --><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.com\/news\/articles\/c0mw9lmkgggo\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A woman who secured \u00a350,000 for a stake in her hard soap dispenser business on BBC&#8217;s Dragons&#8217; Den has said her late father would have been &#8220;absolutely bursting with pride&#8221; at her success. Lisa Hicks revealed she was offered the opportunity to record the episode at another time with the show&#8217;s five investors or &#8220;dragons&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50],"tags":[2769,291,7259,3430,4283,864,4539],"_links":{"self":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts\/49909"}],"collection":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/comments?post=49909"}],"version-history":[{"count":1,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts\/49909\/revisions"}],"predecessor-version":[{"id":49911,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts\/49909\/revisions\/49911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/media\/49910"}],"wp:attachment":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/media?parent=49909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/categories?post=49909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/tags?post=49909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}