BBC News<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n The corporation behind Oreo has filed a lawsuit in the US against the budget supermarket Aldi, accusing it of “blatantly” copying the packaging of its famous snacks.<\/p>\n Court documents showed that Mondel\u0113z International said Aldi uses similar packaging likely to “deceive” consumers and “ride the coattails” of the company’s “attraction, fame and prestige”.<\/p>\n The snack giant also is behind Wheat Thins, Nutter Butter, Chips Ahoy!, and Ritz – all products the company accuses Aldi of copying with its “discount” versions. <\/p>\n Aldi US didn’t respond to the BBC’s request for comment, but its British counterpart stressed that it is not involved in the lawsuit. <\/p>\n<\/div>\n A spokesperson for Aldi UK told the BBC, that they are “under the same ownership but operate as completely separate businesses”. <\/p>\n Mondel\u0113z, which submitted the lawsuit in May, said it had reached out to Aldi several times about the “confusingly similar packaging”.<\/p>\n Although Aldi did discontinue or alter the packaging of some products, the supermarket has continued making “unacceptable copies”, the lawsuit stated. <\/p>\n The company claimed that if Aldi is allowed to continued with its product lines, it will “irreparably harm” the Mondel\u0113z brand. <\/p>\n The lawsuit included side-by-side pictures comparing the appearances of Mondel\u0113z’ product with Aldi’s.<\/p>\n<\/div>\n In the lawsuit, Aldi is accused of trademark infringement, unfair competition and unjust enrichment. Mondel\u0113z said it is seeking damages.<\/p>\n Mondel\u0113z described Aldi’s business model as hinging on “low-priced private label products that resemble the look and feel of well-known brands”.<\/p>\n Aldi, which has its headquarters in Germany, is known as a discount supermarket offering affordable alternatives to well-known brands. <\/p>\n There are over 2,500 Aldi shops in the US. <\/p>\n This is not the first time Aldi has been embroiled in a trademark battle. Earlier this year, it lost a battle with Cider producers Thatchers, which accused the supermarket of copying its drink in “taste and appearance”.<\/p>\n<\/div>\n<\/div>\n![\"Mondelēz](\"https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/b702\/live\/90ddf520-40bc-11f0-bace-e1270fc31f5e.jpg.webp\")
Mondel\u0113z International\/Aldi<\/span><\/div>\n<\/div>\n![](\"https:\/\/static.files.bbci.co.uk\/bbcdotcom\/web\/20250529-103858-de9d27ef1-web-2.22.3-1\/grey-placeholder.png\")
![\"Mondelēz](\"https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/5409\/live\/1010da40-40ba-11f0-b6e6-4ddb91039da1.png.webp\")
Mondel\u0113z lawsuit<\/span><\/div>\n<\/div>\n