{"id":75649,"date":"2026-05-11T04:13:48","date_gmt":"2026-05-11T04:13:48","guid":{"rendered":"https:\/\/kede.com.br\/news\/how-social-media-turned-indian-film-star-into-a-political-force-in-tamil-nadu\/"},"modified":"2026-05-11T04:13:52","modified_gmt":"2026-05-11T04:13:52","slug":"how-social-media-turned-indian-film-star-into-a-political-force-in-tamil-nadu","status":"publish","type":"post","link":"https:\/\/kede.com.br\/news\/how-social-media-turned-indian-film-star-into-a-political-force-in-tamil-nadu\/","title":{"rendered":"How social media turned Indian film star into a political force in Tamil Nadu"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"sc-1a18e57c-0 HooNV\">Indian elections are usually fought on the ground through massive rallies, fiery speeches, banners, door-to-door canvassing and relentless media outreach. Digital campaigning does play a role, as is to be expected in the world&#8217;s second-largest smartphone market, but Vijay&#8217;s supporters were operating several notches ahead of rivals.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.com\/news\/articles\/cj4pn1z8x45o?at_medium=RSS&#038;at_campaign=rss\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indian elections are usually fought on the ground through massive rallies, fiery speeches, banners, door-to-door canvassing and relentless media outreach. Digital campaigning does play a role, as is to be expected in the world&#8217;s second-largest smartphone market, but Vijay&#8217;s supporters were operating several notches ahead of rivals. Source link<\/p>\n","protected":false},"author":1,"featured_media":75650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[40],"tags":[],"_links":{"self":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts\/75649"}],"collection":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/comments?post=75649"}],"version-history":[{"count":1,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts\/75649\/revisions"}],"predecessor-version":[{"id":75651,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts\/75649\/revisions\/75651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/media\/75650"}],"wp:attachment":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/media?parent=75649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/categories?post=75649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/tags?post=75649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}