{"id":79216,"date":"2026-07-03T05:22:42","date_gmt":"2026-07-03T05:22:42","guid":{"rendered":"https:\/\/kede.com.br\/news\/murci-fashion-side-hustle-from-nans-house-turns-into-10m-business\/"},"modified":"2026-07-03T05:22:45","modified_gmt":"2026-07-03T05:22:45","slug":"murci-fashion-side-hustle-from-nans-house-turns-into-10m-business","status":"publish","type":"post","link":"https:\/\/kede.com.br\/news\/murci-fashion-side-hustle-from-nans-house-turns-into-10m-business\/","title":{"rendered":"Murci fashion side hustle from nan’s house turns into \u00a310m business"},"content":{"rendered":"


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Olivia always loved fashion, but never imagined a side hustle from her grandmother’s house would grow into a brand turning over \u00a310m. <\/b><\/p>\n

That brand, Murci, has since featured on TV show Love Island, and has seen her move from her nana’s to a site for her 35 staff. <\/p>\n

After completing a placement at major brand Boohoo, Olivia Prince, 31, started working as a receptionist, which is when she began selling clothes on a website as a side venture.<\/p>\n

It has grown to such an extent that in June, The Times ranked her label among the 20 fastest\u2011growing companies in the UK, external<\/span><\/a>. <\/p>\n

A business expert said the UK had a “bustling side hustle culture”, but that high-level success was “difficult to replicate”.<\/p>\n

Olivia, originally from Conwy, loved experimenting with styling and clothes as a teenager. <\/p>\n

She went on to study fashion buying and merchandising at Manchester Metropolitan University and won a placement at the city’s major international fashion brand Boohoo. <\/p>\n

“I think one fear of mine was obviously going to university and then not being able to get a job after it, especially in the field that I wanted,” she said.<\/p>\n

“So I thought if I get a placement, even though it’ll take me an extra year to graduate, hopefully that’s a foot in the door.”<\/p>\n

Olivia said it was “a once-in-a-lifetime opportunity” for somebody like her “to come from Wales and land their first job at Boohoo”.<\/p>\n

She said: “You had to make a really creative CV to show off your skills… I can’t draw but I was like, ‘how cool would it to be to have this leather jacket with my CV all across the back of it?'”<\/p>\n<\/div>\n


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Olivia always loved fashion, but never imagined a side hustle from her grandmother’s house would grow into a brand turning over \u00a310m. That brand, Murci, has since featured on TV show Love Island, and has seen her move from her nana’s to a site for her 35 staff. After completing a placement at major brand […]<\/p>\n","protected":false},"author":1,"featured_media":79217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50],"tags":[5649,2769,2632,697,1727,21095,21096,2064,11409],"_links":{"self":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts\/79216"}],"collection":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/comments?post=79216"}],"version-history":[{"count":1,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts\/79216\/revisions"}],"predecessor-version":[{"id":79218,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/posts\/79216\/revisions\/79218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/media\/79217"}],"wp:attachment":[{"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/media?parent=79216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/categories?post=79216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kede.com.br\/news\/wp-json\/wp\/v2\/tags?post=79216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}