Dundee United, Hibernian and, most recently, second-tier Dunfermline Athletic have been taken over by US-based parties and Webb believes that attracting investment from around the world from people like himself can increase the popularity of Scottish football on a global scale.
“We’re increasing investment in the league,” Webb, who has a documentary being shot at his club, said. “I absolutely think that, whether it’s American money, or Middle Eastern money, or Australian money, whatever money is coming into the league is a great thing. It should be encouraged. Let’s not be parochial. Let’s not be regional.
“We can see what’s happening in England, with a lot of investment from around the world. It’s bringing excitement. People are watching our games in America, watching our games all over the world, and that money comes into the league. And over time, we have a much sexier, more interesting league.
“It may always be second to England as far as what is of most interest, but we have a unique league with some of its unique characters, unique rules, and a real, true football fan in America or elsewhere is going to be fascinated by the Scottish league.”
In turn, Webb believes that Scottish football can learn from American Football, although he realises that it is “unrealistic” to expect it to adopt what he believes is “the healthiest” way to run a league – the NFL salary cap.
However, he thinks that “some limits, like you have now in the Premier League in England” could be possible.
“Maybe Celtic can be 10 times the average in the league, but it can’t be 25 times the average in the league, that type of thing,” he said while realising that the Scottish champions and others might oppose that as limiting their ability to compete in European competition.