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Red Bull has officially announced its partnership with the Bora-Hansgrohe team before the Tour de France.<\/b><\/p>\n
They will now be known as Red Bull Bora-Hansgrohe and aim to win the Tour with Slovenia’s Primoz Roglic at the forefront.<\/p>\n
“Today we open a new chapter in our team’s history,” said the team’s CEO Ralph Denk.<\/p>\n
The Austrian drinks giant announced its intention to invest in a cycling team early this year.<\/a><\/p>\n Red Bull is across much of elite sport and especially influential in Formula 1, where it has dominated for the past three years with Max Verstappen leading their charge.<\/p>\n Budgets of teams are notoriously hard to estimate in cycling, but the introduction of Red Bull is expected to allow the German-registered World Tour team to eventually compete with road cycling’s ‘big three’ – Ineos Grenadiers, UAE Team Emirates and Visma-Lease a Bike.<\/p>\n “I would even go so far as to say that this is a milestone for cycling as a whole,” added Denk. “Our project has always been ambitious, but now we clearly have our sights set on the top.”<\/p>\n Oliver Mintzlaff, CEO Red Bull Corporate Projects, said: “We are very ambitious, we want to continuously develop and take the next steps to win grand tours and the biggest races in cycling.”<\/p>\n Bora-Hansgrohe’s recent achievements include winning the 2022 Giro d’Italia with Australia’s Jai Hindley, and having star one-day racer Peter Sagan on their team.<\/p>\n But the signing of four-time Grand Tour winner Roglic, 34, for this season has sign-posted a new ambition to win the Tour de France.<\/p>\n A revitalised Roglic won the Criterium du Dauphine warm-up race<\/a> earlier this month.<\/p>\n Red Bull has previously focused on sponsoring specific riders in cycling, including Britain’s Tom Pidcock and Belgian Wout van Aert.<\/p>\n The company has also invested heavily in football clubs, such as RB Leipzig and Championship side Leeds United.<\/a><\/p>\n<\/div>\n