{"id":35228,"date":"2025-09-25T23:23:53","date_gmt":"2025-09-25T23:23:53","guid":{"rendered":"https:\/\/kede.com.br\/sport\/israel-premier-tech-not-sustainable-pressure-from-sponsor\/"},"modified":"2025-09-25T23:23:54","modified_gmt":"2025-09-25T23:23:54","slug":"israel-premier-tech-not-sustainable-pressure-from-sponsor","status":"publish","type":"post","link":"https:\/\/kede.com.br\/sport\/israel-premier-tech-not-sustainable-pressure-from-sponsor\/","title":{"rendered":"Israel-Premier Tech: &#8216;Not sustainable&#8217;: Pressure from sponsor"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\"><b class=\"ssrcss-1xjjfut-BoldText e5tfeyi3\">One of cycling&#8217;s top teams has been urged by its title sponsor to drop &#8216;Israel&#8217; from its name.<\/b><\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The Israel-Premier Tech team were at the centre of several disruptions during this month&#8217;s Vuelta a Espana Grand Tour in Spain, as pro-Palestinian protests were staged over Israel&#8217;s war in Gaza.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Sponsor Premier Tech said it &#8220;expects the team to evolve towards a new name excluding &#8216;Israel&#8217;, leading to a new identity and branding for the team&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The Canadian company could end its association from next season, adding &#8220;the current situation regarding the team&#8217;s name is no longer tenable&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">It added: &#8220;We acknowledge and are mindful that the international situation has evolved significantly since our debut at the World Tour level in 2017.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;This cycling season, we have continued to honour this commitment &#8211; while proactively engaging in discussions with the team and its partners. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;The outcome of these discussions will be decisive in determining whether Premier Tech maintains its commitment to the team moving forward.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The Israel-Premier Tech squad, whose five British riders include four-time Tour de France champion Chris Froome, is Israeli-registered and owned by Israeli-Canadian property billionaire Sylvan Adams.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The team said they are &#8220;currently in the planning phase for 2026 team branding and will communicate any potential changes in due course&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Adams, 66, is closely associated with Benjamin Netanyahu&#8217;s government and has previously told BBC Sport he is a <a href=\"https:\/\/www.bbc.com\/sport\/cycling\/53368238\" class=\"ssrcss-k8mrr8-InlineLink e1kn3p7n0\">&#8220;self-appointed ambassador to Israel&#8221;.<\/a><\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Adams was invited to the White House with US President Donald Trump during the signing of the Abraham Accords between Israel and other Emirati states, such as the UAE, in 2020.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The team&#8217;s British-based bike supplier Factor has also aired similar concerns.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;Without a name change, without a flag change, we won&#8217;t continue,&#8221; Factor&#8217;s founder Rob Gitelis told Cycling News.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.com\/sport\/cycling\/articles\/c20ekjx8yp4o?at_medium=RSS&#038;at_campaign=rss\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of cycling&#8217;s top teams has been urged by its title sponsor to drop &#8216;Israel&#8217; from its name. The Israel-Premier Tech team were at the centre of several disruptions during this month&#8217;s Vuelta a Espana Grand Tour in Spain, as pro-Palestinian protests were staged over Israel&#8217;s war in Gaza. Sponsor Premier Tech said it &#8220;expects [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/posts\/35228"}],"collection":[{"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/comments?post=35228"}],"version-history":[{"count":1,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/posts\/35228\/revisions"}],"predecessor-version":[{"id":35230,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/posts\/35228\/revisions\/35230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/media\/35229"}],"wp:attachment":[{"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/media?parent=35228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/categories?post=35228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/tags?post=35228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}