{"id":35675,"date":"2025-11-24T01:30:30","date_gmt":"2025-11-24T01:30:30","guid":{"rendered":"https:\/\/kede.com.br\/sport\/israel-premier-tech-cycling-team-taken-over-by-andres-iniestas-company\/"},"modified":"2025-11-24T01:30:31","modified_gmt":"2025-11-24T01:30:31","slug":"israel-premier-tech-cycling-team-taken-over-by-andres-iniestas-company","status":"publish","type":"post","link":"https:\/\/kede.com.br\/sport\/israel-premier-tech-cycling-team-taken-over-by-andres-iniestas-company\/","title":{"rendered":"Israel-Premier Tech: Cycling team taken over by Andres Iniesta&#8217;s company"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\"><b class=\"ssrcss-1xjjfut-BoldText e5tfeyi3\">The team formerly known as Israel-Premier Tech have been taken over by a branding company co-founded by<\/b><b class=\"ssrcss-1xjjfut-BoldText e5tfeyi3\"> <\/b><b class=\"ssrcss-1xjjfut-BoldText e5tfeyi3\">Barcelona legend and World Cup winner Andres Iniesta.<\/b><\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">It was announced on Thursday evening the team had changed ownership and registered as Swiss, following their Israeli owners being the subject of several pro-Palestinian protests and the loss of their title sponsor.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The team will now be known as NSN Cycling from 2026, and say they are &#8220;a Swiss team with a Spanish structure&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">In a statement, which suggested they had been sold by the Israeli owners &#8211; although this has not been formally confirmed to BBC Sport after a request for comment &#8211; the team said they had made an &#8220;acquisition of the team&#8217;s [governing competition] licence, and subsequent role in the team&#8217;s operations&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">NSN, which stands for Never Say Never, is a company co-founded by Iniesta, and claims to &#8220;connect global audiences through the power of sports and entertainment&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Former title sponsor Premier Tech ended its association this month, <a href=\"https:\/\/www.bbc.com\/sport\/cycling\/articles\/cz7p8w2xznjo\" class=\"ssrcss-k8mrr8-InlineLink e1kn3p7n0\">despite the team initially agreeing to remove Israel from their name.<\/a> <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The team had agreed to the change in October after public pressure from the Canadian company, citing pro-Palestinian protests during the Vuelta a Espana in September &#8211; many of which were directed towards Israel-Premier Tech.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Canadian rider Derek Gee also cancelled his contract with the team days before the Vuelta, citing &#8220;serious concerns&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Four-time Tour de France winner Chris Froome signed for the team in 2020, but was released last week following serious injuries sustained in a training accident this year.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Canadian-Israeli billionaire Sylvan Adams has been co-owner of Israel-Premier Tech since 2014, but recently stepped back from day-to-day operations following controversy surrounding the team during the Vuelta as a result of the Israel-Gaza conflict. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The conflict was sparked by a Hamas-led attack on southern Israel on 7 October, 2023, during which about 1,200 people were killed.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Israel responded by launching a military campaign in Gaza, during which more than 69,00 people have been killed, according to the territory&#8217;s Hamas-run health ministry.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.com\/sport\/articles\/cy8v8ml1817o?at_medium=RSS&#038;at_campaign=rss\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The team formerly known as Israel-Premier Tech have been taken over by a branding company co-founded by Barcelona legend and World Cup winner Andres Iniesta. It was announced on Thursday evening the team had changed ownership and registered as Swiss, following their Israeli owners being the subject of several pro-Palestinian protests and the loss of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/posts\/35675"}],"collection":[{"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/comments?post=35675"}],"version-history":[{"count":1,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/posts\/35675\/revisions"}],"predecessor-version":[{"id":35677,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/posts\/35675\/revisions\/35677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/media\/35676"}],"wp:attachment":[{"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/media?parent=35675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/categories?post=35675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/tags?post=35675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}