\n
The growth of the Australian Open, however, would not be the same without its core product – the players.<\/p>\n
Going back a few decades, many European and American stars would not travel to Melbourne because of the distance and a general feeling it lacked prestige.<\/p>\n
That has changed considerably – not least because Tiley introduced a travel grant for the players.<\/p>\n
“A lot of players are happy to escape the European winter and see the other players again and catch up in the New Year,” Federer said.<\/p>\n
“People are incredibly excited and pumped up about the Australian Open. The players can feel that. The vibe is incredibly happy.”<\/p>\n
Particular emphasis is placed on high-quality player facilities.<\/p>\n
A hi-tech racquet lab provides personalised strings and grips, while a health suite offers physiotherapy, massage therapy and plunge pools.<\/p>\n
Specialist medical treatment – an ophthalmologist, dermatologist, podiatrist and orthopaedist – is available, as are nutritionists and hydrationists, while chefs rustle up home comforts from every corner of the globe.<\/p>\n
A beauty salon, including barbers, pedicurists and manicurists, is also on hand, along with a laundry service and dry cleaners.<\/p>\n
There is even an on-site bank.<\/p>\n
“We have a complete tourism service. We provide pretty much anything you can think of to service an athlete,” Tiley said in a recent interview with Forbes magazine.<\/p>\n<\/div>\n
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