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A little over a decade ago, Cristiano Ronaldo did not want to contemplate life after football.<\/p>\n
Those close to him warned he was living on a treadmill, and that when he retired, he might collapse unless he had built something to sustain him. He listened, and business became a way to continue to be relevant but also to give his family, who had put their own ambitions on hold, projects aligned with their passions.<\/p>\n
The first step was symbolic. In 2016, Ronaldo partnered with a hotel group to open a property in Madeira.<\/p>\n
Gradually, he began not only investing his wages but enjoying the process, the meetings, the strategy. <\/p>\n
He still harboured dreams of making a Hollywood film, but discovered a similar satisfaction in building companies – applying the same discipline he had devoted to his body. <\/p>\n
On the pitch, that obsession turned him into the most prolific goalscorer in history after the age of 30. Off it, it was shaping a second career.<\/p>\n
According to the 2025 Forbes ranking, Ronaldo generated almost \u00a3210m on and off the field. Of that, just over \u00a350m came from his non-football business interests – a very diverse portfolio.<\/p>\n
He has increasingly channelled his activity through his investment and lifestyle companies, with holdings in a water brand, healthy-living app and a recovery products company, as well as underwear, fragrances and footwear.<\/p>\n
As well as ownership stakes, he has high-profile partnerships with leading brands, has opened gyms across Portugal and Spain, and launched a range of watches.<\/p>\n
And the portfolio keeps expanding. <\/p>\n
Ronaldo co-founded a hair-transplant clinic group now operating in Spain, Portugal, Oman and Italy. One of its clients was his mother Dolores Aveiro.<\/p>\n
What began with that first hotel in Funchal evolved into a joint venture launched in December 2015 and initially valued at more than \u00a365m. There are now properties in Lisbon, Madrid, New York and Marrakech.<\/p>\n
In December 2024, at the Dubai Globe Soccer Awards, Ronaldo said if he ever owned a club, he knew how to fix structural flaws he saw in some of Europe’s giants.<\/p>\n
And now he has taken a 25% stake in Almeria, who are owned by Al Khereiji – key to his move to Al-Nassr following his exit from Manchester United.<\/p>\n
The treadmill was always going to stop one day, but he now has something to replace it.<\/p>\n<\/div>\n