{"id":46718,"date":"2026-09-04T04:29:12","date_gmt":"2026-09-04T04:29:12","guid":{"rendered":"https:\/\/kede.com.br\/sport\/england-v-australia-ashes-ticket-cost-pricing-people-out-of-the-game-michael-vaughan\/"},"modified":"2026-09-04T04:29:17","modified_gmt":"2026-09-04T04:29:17","slug":"england-v-australia-ashes-ticket-cost-pricing-people-out-of-the-game-michael-vaughan","status":"publish","type":"post","link":"https:\/\/kede.com.br\/sport\/england-v-australia-ashes-ticket-cost-pricing-people-out-of-the-game-michael-vaughan\/","title":{"rendered":"England v Australia Ashes: Ticket cost &#8216;pricing people out of the game&#8217; &#8211; Michael Vaughan"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\"><b class=\"ssrcss-1xjjfut-BoldText e5tfeyi3\">Former England captain Michael Vaughan says the rise in the cost of tickets to next year&#8217;s men&#8217;s Ashes are &#8220;pricing a lot of people out of the game&#8221;.<\/b><\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Having labelled a 43% price increase for the 2027 Test at Edgbaston as &#8220;really poor&#8221; on social media, he subsequently told BBC Radio 5 Live the England and Wales Cricket Board (ECB) could be &#8220;in for a shock&#8221; from the impact of their ticket policy.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Members at Edgbaston can purchase tickets for \u00a392, but the cheapest for adults across the first three days are \u00a3115, with every ticket carrying a \u00a32.50 booking fee.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;I think the game&#8217;s got to be very careful. I think you&#8217;re going to be pricing a lot of people out of the biggest series of them all,&#8221; said Vaughan.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;A family out of four with children over 16 it&#8217;s near on \u00a31,000. And then you&#8217;ve got to price in a few drinks when you&#8217;re there, a bit of food, travel, maybe accommodation &#8211; this is the sport the ECB are wanting to be the most inclusive in the country.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;The fans first and foremost are the reason any sporting occasion is a good one, don&#8217;t price them out because they might get a shock.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The Birmingham ground will host the third Test of the best-of-five series between England and Australia next summer, with ticket prices in the Hollies Stand &#8211; which holds almost 6,000 spectators &#8211; costing \u00a3165, up from \u00a3115 in 2023.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Vaughan added: &#8220;It&#8217;s a 43% uplift, that for me is far too much. I think fans know that ticket prices over time will go up, but next week you&#8217;ll be paying \u00a382 and next year on the same seat it&#8217;ll be around \u00a3167.50.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;The Hollies Stand is one of the most famous stands in cricket, in the UK. We love the atmosphere. But you&#8217;ll be sitting among the beer snakes, there&#8217;s going to be giraffe and elephant [costumes] walking by.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;A lot of these venues are having a huge amount of expenditure and it&#8217;s great. The Hundred sale money, I thought was going to be helping for that. A year or so after all that money coming in, it looks like it&#8217;s been put on the ticket prices as well.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Following the 2023 series, which ended in a 2-2 draw after Australia won the first two Tests [at Edgbaston and Lord&#8217;s], the England and Wales Cricket Board (ECB) said &#8220;every day sold out in advance, with total attendance topping 545,000&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">An Edgbaston Stadium spokesperson said: &#8220;Our prices for the 2027 Ashes Test are broadly in line with other host venues and major British sporting events such as Wimbledon and the Formula One at Silverstone. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;Our entry level ticket prices roughly match inflation compared to the last time Australia visited Edgbaston in 2023 &#8211; but like the rest of the country, we&#8217;re battling increased costs and trying to manage these wherever we can.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Despite Warwickshire&#8217;s Edgbaston stadium being at a reduced capacity because of the construction of an on-site hotel, tickets for next week&#8217;s third Test between England and Pakistan, which range between \u00a357.50-\u00a387.50 for adults, have not sold out.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The ticket ballot for the 2027 Ashes opened on Wednesday, with prices more expensive at Lord&#8217;s and the Oval in London, with the best tickets at \u00a3190 and \u00a3185.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">England, who lost 4-1 in Australia last winter, begin their quest to regain the Ashes at Trent Bridge in Nottingham on 18 June.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The second Ashes Test at Lord&#8217;s begins on 30 June and the third at Edgbaston on 8 July.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The Utilita Bowl in Southampton will become the 10th UK ground to host a men&#8217;s Ashes Test when the fourth Test gets under way on 21 July, with the series concluding at the Kia Oval from 29 July.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">BBC Sport has contacted the ECB and all the Test venues for comment.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.co.uk\/sport\/cricket\/articles\/ce87v9ljl8no?at_medium=RSS&#038;at_campaign=rss\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Former England captain Michael Vaughan says the rise in the cost of tickets to next year&#8217;s men&#8217;s Ashes are &#8220;pricing a lot of people out of the game&#8221;. Having labelled a 43% price increase for the 2027 Test at Edgbaston as &#8220;really poor&#8221; on social media, he subsequently told BBC Radio 5 Live the England [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/posts\/46718"}],"collection":[{"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/comments?post=46718"}],"version-history":[{"count":1,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/posts\/46718\/revisions"}],"predecessor-version":[{"id":46720,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/posts\/46718\/revisions\/46720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/media\/46719"}],"wp:attachment":[{"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/media?parent=46718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/categories?post=46718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/tags?post=46718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}