{"id":6698,"date":"2023-03-07T21:54:26","date_gmt":"2023-03-07T21:54:26","guid":{"rendered":"https:\/\/kede.com.br\/sport\/wta-tour-private-equity-firm-cvc-to-invest-125m-in-womens-tennis\/"},"modified":"2023-03-07T21:54:27","modified_gmt":"2023-03-07T21:54:27","slug":"wta-tour-private-equity-firm-cvc-to-invest-125m-in-womens-tennis","status":"publish","type":"post","link":"https:\/\/kede.com.br\/sport\/wta-tour-private-equity-firm-cvc-to-invest-125m-in-womens-tennis\/","title":{"rendered":"WTA Tour: Private equity firm CVC to invest \u00a3125m in women’s tennis"},"content":{"rendered":"


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France’s Caroline Garcia won the 2022 season-ending WTA Finals<\/figcaption><\/figure>\n

The WTA Tour has announced a strategic partnership with CVC Capital Partners which will see the private equity firm invest $150 million (\u00a3125 million) into women’s tennis.<\/span><\/p>\n

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In return, CVC will take a 20% stake in a newly created company with the working title of WTA Ventures.<\/span><\/p>\n<\/div>\n

The WTA will retain full regulatory and sporting responsibility. <\/span><\/p>\n

Investment in the women’s game is much needed, with prize money continuing to lag behind the men’s ATP Tour. <\/span><\/p>\n

The WTA’s finances suffered significantly when CEO Steve Simon <\/span>suspended all tournaments in China and Hong Kong<\/span><\/a> at the end of 2021.<\/span><\/p>\n

Peng Shuai’s allegations of sexual assault against former Chinese vice-premier Zhang Gaoli prompted the WTA to demand a transparent investigation before the tournaments could be reinstated.<\/span><\/p>\n

As it celebrates its fiftieth anniversary, the WTA is hoping the new partnership will increase the profile of women’s tennis as well as commercial growth and the size of broadcast deals. <\/span><\/p>\n

“This partnership with CVC brings experience, a network and capital to move our sport to the next level, embracing the ambition of our founding members, urging women’s tennis beyond its barriers and pioneering new standards for a more equitable and valuable sport,” Simon said.<\/span><\/p>\n

CVC previously enjoyed a profitable association with Formula 1 and has recently invested in the Six Nations, Premier Rugby, Spain’s La Liga and the reigning Indian Premier League champions the Gujarat Titans.<\/span><\/p>\n<\/div>\n


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France’s Caroline Garcia won the 2022 season-ending WTA Finals The WTA Tour has announced a strategic partnership with CVC Capital Partners which will see the private equity firm invest $150 million (\u00a3125 million) into women’s tennis. In return, CVC will take a 20% stake in a newly created company with the working title of WTA […]<\/p>\n","protected":false},"author":1,"featured_media":6699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/posts\/6698"}],"collection":[{"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/comments?post=6698"}],"version-history":[{"count":1,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/posts\/6698\/revisions"}],"predecessor-version":[{"id":6700,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/posts\/6698\/revisions\/6700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/media\/6699"}],"wp:attachment":[{"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/media?parent=6698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/categories?post=6698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kede.com.br\/sport\/wp-json\/wp\/v2\/tags?post=6698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}