News
  • Login
  • Home
  • News
  • Sport
  • Worklife
  • Travel
  • Reel
  • Future
  • More
Friday, June 26, 2026
No Result
View All Result

NEWS

3 °c
London
8 ° Wed
9 ° Thu
11 ° Fri
13 ° Sat
  • Home
  • Video
  • World
    • All
    • Africa
    • Asia
    • Australia
    • Europe
    • Latin America
    • Middle East
    • US & Canada

    Ayodhya, Ram Mandir: Row over alleged theft of donations from Indian temple

    Europe heatwave: Paris restricts alcohol consumption and sales

    Venezuela earthquake is further blow at time of uncertainty

    UN pauses Strait of Hormuz evacuation after cargo ship attacked

    Supreme Court allows Trump to end protected status for Haitian and Syrian migrants

    Top Australian TV star to leave job after Tommy Robinson interview – reports

    Independent Australian MPs form new centrist political party

    Who is the World Cup goalscorer older than Cristiano Ronaldo and Lionel Messi?

    Mahrang Baloch, who fought for Pakistan’s disappeared men, now faces life in jail

  • UK
    • All
    • England
    • N. Ireland
    • Politics
    • Scotland
    • Wales

    Chris Mason: The anatomy of Prime Minister Sir Keir Starmer’s downfall

    Elliot Anderson: Manchester City agree club record deal with Nottingham Forest for England midfielder

    The Papers: 'Never again' and 'No 10 of the north'

    Fifa World Cup: Vinicius Jr stops fun and leaves Scotland down… but are they out?

    Kylie Minogue, Quentin Tarantino, RZA spotted around Wales for film

    NI health: Consultants and specialist doctors begin strike action

    Trump describes Burnham as ‘the mayor of a town’ and ‘extremely liberal’

    People stuck on M25 in heat red alert taken to hospital

    The Papers: 'Heat engulfs UK' and 'Ghana be alright'

  • Business
    • All
    • Companies
    • Connected World
    • Economy
    • Entrepreneurship
    • Global Trade
    • Technology of Business

    Warning over power bank fire risk on flights as summer holidays begin

    Why was ‘awful’ school toilet paper a bestseller for so long?

    Rethink – Rethink… the power of the US dollar

    Anthropic accuses Chinese rival Alibaba of illicitly extracting AI capabilities

    Elon Musk loses trillionaire status as global tech rout hits SpaceX

    The legal fight to get equal pay for Germany’s disabled workers

    Chinese e-commerce giant Alibaba sues US government over defence blacklist

    Who could be the UK’s next chancellor?

    The economic challenges facing the next prime minister

  • Tech
  • Entertainment & Arts

    Dancers say Lizzo ‘needs to be held accountable’ over harassment claims

    Freddie Mercury: Contents of former home being sold at auction

    Harry Potter and the Cursed Child marks seven years in West End

    Sinéad O’Connor: In her own words

    Tom Jones: Neighbour surprised to find singer in flat below

    BBC presenter: What is the evidence?

    Watch: The latest on BBC presenter story… in under a minute

    Watch: George Alagiah’s extraordinary career

    BBC News presenter pays tribute to ‘much loved’ colleague George Alagiah

    Excited filmgoers: 'Barbie is everything'

  • Science
  • Health
  • In Pictures
  • Reality Check
  • Have your say
  • More
    • Newsbeat
    • Long Reads

NEWS

No Result
View All Result
Home Newsbeat

Video game actors’ strike officially ends after AI deal

July 10, 2025
in Newsbeat
9 min read
251 2
0
493
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter


Tom Richardson

BBC Newsbeat

Getty Images A costumed performer wears a fake fur coat and red-tinted sunglasses as she carries a placard with the words "Sag-Aftra video game strike" and a picture of a hand clutching a gamepad printed on it.Getty Images

Video game performers had staged pickets outside major studios in Los Angeles

Video game actors have voted to end a year-long strike over artificial intelligence (AI) protections.

About 2,500 members of US union SAG-Aftra were involved in the action against 10 of the biggest companies in the industry, including Activision and Electronic Arts.

Both sides had spent months hashing out a deal over the use of AI to replicate an actor’s performance – and “guardrails” to prevent this from happening.

The union said 95% of those who voted had backed the agreement, which also included changes to pay and health and safety protections.

Both sides had already been locked in negotiations for about 18 months when the strike began last July.

At the time, SAG-Aftra said they had agreed on 24 out of 25 disputed areas but the sticking point was using AI to replicate human performances.

The big barrier was a disagreement over motion capture actors whose work was treated as “data” rather than as a performance.

In a statement released after the vote to end the strike, the union said a new contract secured “consent and disclosure requirements for AI digital replica use”.

Performers can also withdraw consent in the event of future strikes, it said.

Audrey Cooling, spokesperson for the video game companies negotiating with SAG-Aftra, said they were “pleased” members had approved a new Interactive Media Agreement.

She said it included “historic wage increases, industry-leading AI protections, and enhanced health and safety measures for performers”.

Getty Images A woman with shoulder-length grey-black hair smiles warmly in front of a salmon pink hoarding on a red carpet. Getty Images

Ashly Burch has been a vocal supporter of the video game actors’ strike

Ashly Burch is a video game actor known for her performances as Tiny Tina in the Borderlands Series and Chloe in adventure game Life is Strange.

Speaking to BBC Newsbeat after the strike was suspended so members could vote, Ashly said performers didn’t want a total ban on AI in game development.

“We just don’t want to be replaced by it,” she said.

She said AI was “arguably a bigger threat to voice and movement performers” than actors in film and TV, and the strike’s main goal was guarantees around “consent, transparency, and compensation”.

“Basically you have to get our consent to make a digital replica of us,” she said.

“You have to tell us how you’re going to use it, and then you have to compensate us fairly.”

One of Ashly’s best-known characters – Aloy from Sony’s Horizon series – became a talking point during the strike when an AI-powered prototype of the character leaked.

She said the response from fans to the model – which showed the character responding to prompts from a player – was reassuring.

“To a person, everyone was like, ‘I don’t want AI performances in my games,,” she added.

Ashly has also worked on live-action projects such as Apple TV show Mythic Quest and her recent web series I’m Happy You’re Here, focused on mental health.

She said both reminded her of what human beings can bring to a role.

“And that, to me, as a person that loves games and loves art, is the big risk of AI, that we’re going to lose out on really interesting, evocative performances.”

Sassy Chap/Team 17 An anime-style cartoon image of two characters locked in a discussion in a domestic setting. One is a bulky, beast character with blue slicked-back hair and matching beard. He wears a light blue furred jacked and stands with his arms crossed. The other character is two heads shorter and sports dark, traditional anime hero hair and wears slightly old-fashioned robes.Sassy Chap/Team 17

Some games could still be worked on during the strike, like Date Everything!

The video game actors’ strike did not affect the entire industry and mostly applied to workers and projects based in the US.

And unlike the all-out 2023 Hollywood strike, video game performers were still able to work with companies that signed an interim addressing concerns over AI.

Veteran voice actors Robbie Daymond and Ray Chase, who set up their own games studio, tell BBC Newsbeat the arrangement allowed them to continue work on their debut release, Date Everything!

The game features a cast of roughly 70 well-known performers who were able to work on the project thanks to the interim deal.

But Robbie, who’s appeared in Final Fantasy 15 and various anime series, says it has been a tough year for performers in the US.

“This was a long strike, and it has been heavily impactful for everybody involved,” he says.

Robbie says he is aware of people whose income took a hit in an industry where many performers do short stints on multiple projects.

“I just hope people understand that when a strike goes on this long and people are talking about how serious it is for them, that it has a real human impact,” he says.

Ray points out that voice actors had the option of taking work outside of video games, but the strike was especially hard for actors who specialise in motion capture.

“If you came out to Los Angeles to be a motion capture actor, then your entire existence is being threatened by AI,” he says.

“Those guys are heroes for sticking out this long.”

Ray also points out that the strike will have affected video game developers if they weren’t able to hire actors as easily.

“Strikes are never easy on on workers. They’re never easy on anybody,” he says.

“We’re just so happy that we’ve found a peaceful resolution, for sure.”

A footer logo for BBC Newsbeat. It has the BBC logo and the word Newsbeat in white over a colorful background of violet, purple and orange shapes. At the bottom a black square reading "Listen on Sounds" is visible.

Listen to Newsbeat live at 12:45 and 17:45 weekdays – or listen back here.



Source link

Tags: actorsdealendsgameofficiallystrikevideo

Related Posts

Linkin Park: UK rapper thanks Mike Shinoda for changing her life

June 25, 2026
0

An up-and-coming UK rapper's thanked Linkin Park's Mike Shinoda for "changing my life" after he praised one of her...

Olivia Rodrigo album gets us talking about authenticity

June 24, 2026
0

Raw emotion, confessional lyrics and sharing everything in videos online. In 2026, fans want their pop stars honest, raw...

Real, raw and unfiltered? Authenticity helps female singers rule the charts

June 20, 2026
0

Is the relatable style of Olivia Rodrigo, Olivia Dean and Lola Young changing pop music? Source link

  • Australia helicopter collision: Mid-air clash wreckage covers Gold Coast

    523 shares
    Share 209 Tweet 131
  • UK inflation: Supermarkets say price rises will ease soon

    515 shares
    Share 206 Tweet 129
  • Ballyjamesduff: Man dies after hit-and-run in County Cavan

    510 shares
    Share 204 Tweet 128
  • Somalia: Rare access to its US-funded 'lightning commando brigade

    508 shares
    Share 203 Tweet 127
  • Google faces new multi-billion advertising lawsuit

    508 shares
    Share 203 Tweet 127
  • Trending
  • Comments
  • Latest

Australia helicopter collision: Mid-air clash wreckage covers Gold Coast

January 10, 2023

UK inflation: Supermarkets say price rises will ease soon

April 19, 2023

Ballyjamesduff: Man dies after hit-and-run in County Cavan

August 19, 2022

Stranger Things actor Jamie Campbell Bower praised for addiction post

0

NHS to close Tavistock child gender identity clinic

0

Cold sores traced back to kissing in Bronze Age by Cambridge research

0

Ayodhya, Ram Mandir: Row over alleged theft of donations from Indian temple

June 26, 2026

Europe heatwave: Paris restricts alcohol consumption and sales

June 26, 2026

Venezuela earthquake is further blow at time of uncertainty

June 26, 2026

Categories

Asia

Ayodhya, Ram Mandir: Row over alleged theft of donations from Indian temple

June 26, 2026
0

Two-and-a-half years after Indian Prime Minister Narendra Modi inaugurated a grand temple to Hindu god Ram, the shrine is...

Read more

Europe heatwave: Paris restricts alcohol consumption and sales

June 26, 2026
News

Copyright © 2020 JBC News Powered by JOOJ.us

Explore the JBC

  • Home
  • News
  • Sport
  • Worklife
  • Travel
  • Reel
  • Future
  • More

Follow Us

  • Home Main
  • Video
  • World
  • Top News
  • Business
  • Sport
  • Tech
  • UK
  • In Pictures
  • Health
  • Reality Check
  • Science
  • Entertainment & Arts
  • Login

Copyright © 2020 JBC News Powered by JOOJ.us

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
News
More Sites

    MORE

  • Home
  • News
  • Sport
  • Worklife
  • Travel
  • Reel
  • Future
  • More
  • News

    JBC News