It is the biggest game in the American football calendar.

About 127.7 million viewers in the United States tuned in to watch the 2025 Super Bowl – a record audience.

It is a cultural event in America, with a star-studded half-time show and many celebrities attending.

The 2025 half-time show, headlined by Kendrick Lamar, reached an audience of 133.5 million in America, breaking previous records.

The half-time show brought in more viewers than the game itself.

Advertisements are also part of the Super Bowl experience. Competitors must be prepared to pay for unique brand exposure.

For 2025’s game, more than 10 advertisement spots were sold for more than £6.4m ($8m).

According to the National Chicken Council, Americans consumed 1.47 billion chicken wings during the 2025 Super Bowl.

Globally, the event is broadcasted to more than195 countries.